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SEO optimization strategies for shoping platform: WooCommerce

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It takes approx. 5 minutes to read this article

If you’re selling anything online, chances are you want people to be able to find your products through search engines like Google, Bing, and Yahoo!. The more products you list on these sites, the higher your chances of being found by potential customers who are looking for your products. In this article, we’ll show you how to optimize your WooCommerce store so that it ranks as high as possible in search engine results pages. 

WordPress the most popular plugin

WooCommerce is an e-commerce platform and content management system written in PHP. It is a great option if you want to build an online store and take control of your own products. It’s free, flexible, open-source software that can be installed on a site or used with a third-party host like the popular WordPress hosting company Bluehost. When starting a new business, you need all the help you can get. You could pay for certain plugins and extensions but there are some advantages when installing WooCommerce for free.

WooCommerce is a platform designed for entrepreneurs looking to start an online store, so it should come as no surprise that the platform incorporates best practices when it comes to SEO. All of the features built into plugin aim at making it easier than ever before to offer your customers a fast and intuitive shopping experience.

Start your best

WordPress shoping platform has more than 39 million downloads, it’s a strong option for businesses looking to establish an online store with ease and minimal effort. Here comes SEO optimization WooCommerce. Before you jump in and create your site, we have some tips for you so your customers can find you when they search online.

Friendly URL address

The URL is the element that users have the most contact with. The link leading to your home page should be as easy to remember and write as possible. The shorter the better. Do not use spaces, diacritics, capital letters or numbers.

Metadata

No matter how good your product is, it will never sell itself. Consumers won’t find you if you don’t optimize your store to rank well in search engines. Make sure that your good headline, tag title, meta description and keywords match what someone might type into a search engine and click on the site. In order to create or update these fields:

  • the H1 header should be updated with each new post,
  • the title tag should has 60 characters maximum,
  • the meta description should be 160 characters or less,
  • add specific tags elated to the content.

Keywords

Before you get started, take the time to do some research about the keywords that best represent your products. Choose a few words and phrases that are both popular and relevant to your business and use those as your focus when creating content. Make sure you include these keywords in every piece of content on your site including headlines, descriptions, links and even tags.

Content

Product descriptions should be more than just a list of keywords. Make them compelling, informative and unique. When writing product descriptions, make sure that they are original so that Google recognizes them as unique content and not duplicate content, which could potentially lead to you being penalized by Google search results.

Image ALT tag

An image alt tag is an alternate text that describe the image when a web browser cannot render it. An image alt tag should provide the first, and sometimes second level heading, as well as a description of the picture and any additional information. Additionally, Google provides its own alternative text (which can be seen by those with accessibility software) in search results. 

Internal linking

Another important aspect is linking between our subpages. It’s about creating an ordered structure and indexing hierarchy for robots. The basis in this context is the menu (in the case of highly complex pages it is a breadcrumb menu). It is also an aid in website navigation for users who do not get lost in the maze of information.

Sitemap.xml

The sitemap, an active document containing the date, location, and frequency of an URL’s updates, makes the site easier for bots to explore. By pointing our server to exclude these subpages, we prevent duplicate content and let the server know which pages to focus on, which will then give you a higher website rank and save you time and money. It is manually written in txt format and then uploaded to the server.

Loading speed

Page loading speed is a ranking parameter that tells you how long the user will wait for the website content to load. The shorter the time, the better the conversion. Nowadays, internet users have less and less time, so you need to take care of basic internet indicators: FID, LCP, CLS, the result of which you can check in the Google Search Console panel.

Mobile devices

The last element is adapting the website to screens with lower resolution. Make your website as responsive as possible. In addition, it is also an element that affects the assessment of the quality of the website. Google has also introduced the Mobile-First Index, which means that indexing priority is given to addresses displayed on mobile devices over desktop ones.

Last words

Search engine optimization is a critical component of any website’s success. As a business owner, it’s your responsibility to put in the effort and learn how to optimize your site. The way you structure and title products, images, posts, and links can affect where your content ranks on Google and other search engines. Put time into creating content that is useful and compelling for potential customers. For better results ask for help Wellington SEO services.

(fot.pexels.com)

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